Amy Hwang
Marketing coordinator with experience in social media strategy, content creation, and event coordination. Currently a senior at Temple University studying Advertising with a focus in brand and strategy.
I combine creative design skills with strategic thinking to build campaigns that engage audiences and support organizational goals.
Featured Work
In-depth look at a key project demonstrating strategic thinking and creative execution
DMAX Foundation - Mental Health Awareness Campaign
Challenge
DMAX Foundation needed consistent social media presence to raise mental health awareness and build community engagement during a period of increased isolation and remote interaction.
My Role
- Developed and executed social media content strategy
- Designed 20+ educational and community-focused graphics using Canva
- Conceptualized and coordinated virtual open mic event to foster peer connection and self-expression
Execution
Created a content mix balancing mental health education, community stories, and event promotion. Maintained brand consistency while making complex topics approachable through visual design. Managed full event cycle from promotional materials through day-of Zoom coordination.
Impact
- Virtual open mic attracted engaged attendees and generated community connection
- Maintained consistent posting schedule supporting foundation's awareness goals
- Developed reusable templates enabling foundation to continue content production
Campaign Visuals
Additional Projects
A collection of work spanning social media strategy, campaign coordination, and design execution
Mental Health Awareness Graphics
Series of educational Instagram posts designed to destigmatize mental health conversations and provide accessible wellness resources to young adults.
Community Engagement Content
Strategic content mix balancing storytelling, education, and calls-to-action to build authentic community connection and drive meaningful engagement.
Virtual Open Mic Event Campaign
End-to-end campaign strategy from concept to execution: promotional graphics, event branding, Zoom coordination, and post-event follow-up to foster peer connection during remote period.
Multi-Channel Awareness Campaign
Integrated campaign thinking across platforms to maintain consistent messaging while adapting content format and tone for each channel to maximize reach and impact.
Brand Identity System
Developed cohesive visual identity including logo, color palette, and brand guidelines using Illustrator. Designed collateral suite in InDesign demonstrating how brand scales across touchpoints.
Editorial Layout Design
Created magazine spread using InDesign and Photoshop, focusing on readability and visual hierarchy to guide readers through content with intentional typography and image placement.
Photo Editing & Retouching
Advanced Photoshop techniques for photo enhancement, color correction, and creative compositing to produce polished visuals for marketing and brand applications.
Marketing Collateral Design
Print and digital collateral suite including brochures, flyers, and social graphics demonstrating versatility across Adobe Creative Suite and understanding of design for different mediums.
Strategic
Thinking ✨
I combine creative design skills with strategic thinking to build campaigns that engage audiences and support organizational goals.
Social Media Strategy
Content Planning, Community Engagement, Analytics
Content Creation
Canva, Adobe Creative Suite (Illustrator, InDesign, Photoshop)
Campaign & Event Coordination
Project Management, Event Planning, Cross-functional Collaboration
Brand & Strategy
Brand Development, Strategic Thinking, Market Research
LET'S WORK
TOGETHER
Let's talk about your next project.
Feel free to reach out anytime!