Visual Identity for Jazz-Infused Dining

Led the visual identity design for 'Midnight Soul,' a concept restaurant that harmonizes upscale dining with the soulful essence of jazz music. My primary objective was to translate the smooth, rhythmic atmosphere of jazz into a tangible brand mark. I designed a custom wordmark featuring elegant, elongated typography paired with a golden, sun-like circular element to evoke the warmth and sophistication of a midnight performance. By selecting organic, textured materials for the brand's touchpoints, I ensured the visual identity resonates with the restaurant's premium yet inviting narrative.