Poster Design

Designed a comprehensive visual identity system for a New York City travel campaign, capturing the city’s iconic energy through a unified design language. I used Adobe Illustrator to create intricate vector illustrations of landmarks and city elements, employing a high-contrast color palette of deep navy and vibrant yellow to evoke a modern, urban aesthetic. To ensure a professional and cohesive presentation, I utilized Adobe InDesign to integrate the visual assets into a multi-page brand manual and promotional materials. This project demonstrates my ability to manage complex design assets and maintain brand consistency across various print and digital formats.